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|Spend Money to Make Money. It's True.|
|Published on July 19, 2010||Email To Friend Print Version
Home based business success can only be determined by you, your actions, and your goals. If you have a goal in mind that you need to reach, you're going to need tools along the way. This is no time to cut corners and be a tightwad. You may be hurting for money right now, but the course of action you take at this moment will determine your success in the future.
You know by now that you need a website; this means you’ll need a domain, hosting, and design. You also need an auto-responder, and advertising (so people can find their way to your site). Most people look online for the cheapest possible deals and ways of skirting around monthly fees. Why would you want to pay someone for using their services, when you can get them for free? Well, I’ll tell you that if you want to achieve massive home based business success, then it’s better (in the long run) to actually pay for some of the services you’ll need.
You want to use their services for convenience, stability, and reputation. If you go with an extremely cheap domain company and hosting account, then that is the type of service you'll receive. They may have no technical support and a lot of downtime. You may have issues with your account, lost domain information, and countless other problems. Your best bet is to find a good domain service (like godaddy or namecheap) and a quality hosting company (like hostmonster). You still shouldn't pay more than $15/year for domains and no more than $10/month for a host (for start-up sites that is).
Proper website design is very important for achieving home based business success. For your website design, sure you could do it yourself if you know how to build sites. Or you could install wordpress and start blogging, or you could hire a website designer and have them take care of it for you. This way your site looks professional and you look like you should be taken seriously. You don't have to spend thousands of dollars on a site design. Shop around. Typically local businesses charge more, and if your best friend's daughter's best friend says she can design it.. that's nice. But don't mix business and friendship. Hire someone you don't know, this way you can boss them around or tell them you don't like something without hurting their feelings.
Next... your auto-responder. This is one of those investments that you make now that will pay off in the future. You can try using the auto-responder that comes with your host (which I DO NOT recommend) or you could try one of those freebie online versions. And there's some cheap services out there. Remember though, you get what you pay for. You may lose addresses, they may not back-up their information, you may not be able to transfer if you change your mind, and you may have slow deliverability or none at all.
Take my advice and get a quality auto-responder now (like aweber or icontact). Build that up and use it. Work that much harder to pay covering the cost of it if it's bothering you that much.
When driving traffic to your website, tools like Google Adwords and article/video submission are priceless. Some advertising can be free and that may be the only real thing you can be a cheapskate on (for now). But paying for traffic (or tools that help drive traffic) is something that all of us home based business entrepreneurs have to do!
Establishing you and your website in the beginning may not be easy, but if you use a combination of SEO, social media, and other marketing tools, you should be able to get your site noticed. Once you have your own product or a special event, it's then time to pay for some real advertising.
Of course the best and fastest way of doing all of this, is to get a mentor. Sure it's not cheap, but it will help you achieve success a thousand times faster.