Ken Kirkpatrick Software Learning Center

Learning Center

Welcome! Check back here often for the latest news and educational tips & tricks that will help you to become a better internet and small business entrepreneur. Here you will find a myriad of articles designed from the ground up to build your personal knowledgebase about marketing the products you sell from Ken Kirkpatrick Software.

There are numerous categories from which to choose and we welcome suggested articles from our valued customers like you. Just drop us a line and suggest a topic.  As you will see, you may study these articles at your leisure, print them or tell-a-friend. It's all about you and helping you live up to your marketing potential. We also offer an RSS feed; a great, free way to add content to your website. We author the articles, you publish the content and reap the benefits. Have some fun and learn something at the same time.


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September 22, 2010

An excellent email automatic responder lets you provide the information that is specifically targeted for what the potential customers are looking for. Because any email from potential customers essentially represent the customer's intent on getting more information about your product, which can ultimately lead to direct sales, all emails are important. Thus, a top Autoresponder service must fulfill all these duties to help you boost your business.


July 22, 2010

Your domain hosting name is not something to be chosen lightly. Your domain hosting name is your front line in your branding campaign for your online business (or your offline business’s online presence). Careful consideration needs to go into choosing just the right domain hosting name to represent your business. The following are some key points to consider:


July 16, 2010

With the right product or service, even the little guy can take on his competitors and win. But in order to compete against the big guys, the small business owner needs to be able to offer customers the same conveniences other merchants are offering. One of the biggest conveniences you can offer your customers? Accepting card payments. And with the development of merchant accounts, that step is easier than ever.
 


July 11, 2010

It is quite easy to build a web site. It is even easier to really annoy your web site visitors. Anyone can build a web site. Building a good web site is another story. Web designers can easily avoid some of the most common mistakes by watching out for the following pitfalls:

July 10, 2010

The domain name for your business is your online identity. You should be very careful about choosing a domain name that is memorable, scores quite well with search engine listings, has a trust factor attached to it, and commands a brand value. A domain name is quite important for your business correspondences and emails. A long one can cause problems in communication, especially if the domain name seems complex. Here are some tips in choosing a well-meaning domain name that captures the essence of your brand image or business: