Ken Kirkpatrick Software Learning Center: Internet Marketing

Using Twitter doesn’t mean you have to love social media.

2010-10-22

In fact, you can hate it.

I know I’m one of the least social-networking people out there. Heck, I’ve never even had a Facebook account. But Twitter isn’t all-or-nothing. I use Twitter for reasons that benefit me. And so can you, without having to share your updates or what you’re up to, connect with people virtually, and all that other social-networking nonsense. Here are 5 ways to use Twitter if you hate social media:

Backlinks - Your Website's Life Blood

2010-10-06

As an Internet Marketer you want to collect as many links as you can to your website so that it appears to be an authority on the subject for the search engines. Search engine traffic is considered by many to be “free” traffic. It’s not like pay per click (PPC) or other types of traffic where you are paying for people to visit your site. Anyone that finds you through a search engine is really a free visitor! And if they buy from you, then that means they are free money too!

Twitter Marketing Basics

2010-10-04

Before you start using Twitter ask your self WHY am I using this tool? WHO am I looking to connect with? WHEN is the best time (of year, month, week, day) to connect with them? WHERE will I find them? HOW will I create a solid connection?

Market your Product with Twitter

2010-08-08

Twitter is a social networking site that is centered on its short messages that can be sent to an unlimited number of followers instantly. While it is well known for sending friends messages about what is going on in a person's life, it can also be used or business marketing.

Automating Your Small Biz Website

2010-07-28

As your Internet business grows, your free time will dwindle. Site changes will become time consuming and stressful. Automate your site and you can use your time for better purposes.

RSS Explained. What it is and why you need it.

2010-07-27

RSS is the talk around the net these days because of its many benefits. However many people are not really clear exactly what RSS is? Here is a definition of what RSS "IS" in plain English for those of you who are NEW to it and for those of you who are still a little bit confused about it and its uses.

Targeted Landing Page. What is it?

2010-07-26

What is a landing page? That’s been a lot of talk about landing page these days. So, what’s a landing page? It's the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.

Beginner's Guide to Blogging

2010-07-24

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3's on your blogs.

Search Engine Optimization and E-commerce

2010-07-20

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need. So SEO is important, this article explains it in more detail.

Internet Marketing 101

2010-07-13

Using internet marketing to its fullest potential means putting your message where your potential customers can find it, and letting them come emailing, looking and calling for you. The ultimate power of the internet is to level the playing field for both major corporations, little ol' you, and everyone in between.

Selecting the right keywords for your website

2010-07-12

Anyone who knows anything about how search engines work will tell you that you need to choose the perfect keywords in order to improve your search engine ranking. Yet, if you are relatively new to the website creation scene, you may have very little knowledge about what keywords are, what they do and how they enhance search engine optimization (SEO). Nevertheless, understanding what keywords are and how they work is critical to your websites success and the amount of traffic you will receive at your website.

10 Common Misconceptions About Internet Marketing

2010-07-09

1. You will get rich quick. Marketing on the internet takes a lot of work. This is not a get rich quick scheme. It takes much time learning and failing before you will succeed. Your success is entirely up to you. You will reap what you sow.

2. You won't make any money. Again you will reap what you sow. your key to success is through consistency and persistency. If you are willing to learn and accept failures from time to time, learn from your mistakes and apply that knowledge - the money will come. Don't give up. There are lots of people who truly do make money this way...

10 Reasons Why People Fail at Internet Marketing

2010-07-09

It is estimated that approximately 95% of people fail online, lose money, or never make a penny from internet marketing... and that's not just some made-up statistic to get your attention. If I had a dollar for every time a 'would-be' marketer asked my advice about where they go wrong...